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7 Things We Gleaned In regards to the New Breitling from Georges Kern's Roadshow PresentationsharetweetshareBreitling's "Legendary Future" traveling roadshow hit New York City last 22-23 ?after previous stops in Munich and Zurich ?with new global CEO Georges Kern unveiling the much-discussed Navitimer 8 collection for an American audience the very first time, alongside an amazing exhibit of 60 vintage Breitling timepieces and a bevy of celebrity guests. So what on earth do watch lovers need to find out about Breitling's future apart from what we've already reported on in recent weeks? Below are a few takeaways from Kern's extensive press presentation that followed the Roadshow event.Breitling CEO Georges Kern addresses the audience on the Nyc Roadshow eventThe aviation theme stays, however the sexism goes patek filip watches .Breitling is becoming notorious in certain circles due to its hyper-masculine marketing, centered not simply around macho scenes of daring fighter pilots and also the imagery of idealized, scantily clad women. The newest marketing materials and videos we had were notable with the deficiency of the latter. Breitling even made news in recent weeks for the removing "racy" artwork, including a sculpture of a busty woman poised atop a torpedo, by reviewing the flagship Nyc boutique. Kern told a Swiss newspaper, "Some customers thought we were holding funny. But such clips were no longer suitable and don't reflect values of today's society." In the presentation in Nyc, he juxtaposed among the "old" videos using a video from your upcoming campaign and stated bluntly, "We cannot show these products anymore.""Racy" promotional videos such as the above will end up some thing in history, Kern says.2. Aviation will not fake rolex , however, be the sole theme going forward.Kern observed that Breitling's replica rolex product history, while certainly tied to the high-flying arena of pilots and jets, has always encompassed a broad variety of disciplines, including diving, sailing, and in some cases skiing. New items will reflect this "air-sea-land" diversity, which Kern says was created necessary mainly due to the achievements of a non-aviation model, the Heritage Superocean II, a vintage-inspired diving watch that Kern called "less loud and much less shiny" than many other Breitling models. The product range will probably be segmented neatly into families, effortlessly pilot-type replica watches fitting in to the Navitimer family, diving replica watches within the Superocean family, and so on. Their bond with British luxury carmaker Bentley will continue, although way forward for Breitling for Bentley like a sub-brand appears to be iffy. A fresh partnership, with Norton Motorcycles, also kicks off in 2010 and definately will produce some motorbiking-influenced replica watches.Expect more vintage-inspired pieces just like the Breitling Superocean Heritage II.Breitling announced a new partnership with Norton Motorcycles.3. Breitling can establish more products to embrace the Asian market.What has made Breitling replica watches so desirable to particular markets and customer demographics ?their large sizes and complicated-looking dials ?in addition has made them harder to offer in China and other Parts of asia, where the customers lean toward smaller, simpler, and much more traditional timepiece looks. Therefore, the continuing development of goods like the Navitimer 8 ?which offers more modestly sized cases and eschews the enduring slide-rule bezel, a longtime fixture coming from all Navitimer mixers adds a layer of (into a) unnecessary complexity ?along with the upcoming launch of the elegant Premier collection, presumably at Baselworld. As Kern talked about, China lacks the rich aviation reputation other markets for example the U. tiger woods tag heuer limited edition watches S. and Britain, so creating more relatable with this audience was long overdue. Kern is quick to demonstrate, however, that fans of the present Navitimer will not need to fear its extinction; the models using the generous case dimensions and classical slide-rule bezel will an important part of the collection. "Yes, we end up needing big replica watches," he acknowledges, "but you will find there's method to bridge both the communities."Fans from the classical Navitimer 46mm with slide-rule bezel (above) do not need to fear: it's actually not going anywhere.4. Fewer quartz movements, more mechanical ones ?both in-house and outsourced.Breitling will concentrate, Kern said, on what it can do best: analog timekeepers with mechanical movements. Quartz-powered pieces including the Skyracer is going to be removed, but popular outliers including the Breitling Emergency will always be. "Our competition," Kern said, "is not coming from the digital world, but from analog." And while Breitling's new global CEO insists there will continue a persistence to in-house movement production, a look at the models launching in the Navitimer 8 series inform you that outsourced movements will likely be a fundamental part of the strategies going forward ?both to help keep a brand name presence in certain price segments as well as assist in the consumer with product identification. (The entire price segment Kern is aiming for, mind you, is approximately $3,500 to $9,000.)Breitling Manufacture Caliber B01On the second point: chronograph replica watches furnished with Breitling's in-house B01 caliber, or variations thereof, can be more readily distinguishable from those who use other movements, including the ETA Valjoux 7750. The 3-6-9 tricompax subdial arrangement, with date at 4:30, will denote a B01 movement (and therefore a larger price point), as the 12-9-6 arrangement with day-date display at 3 o'clock, means this timpiece is operated by the workhorse ETA movement. To operate a vehicle home the idea a step forward visually, the B01 movements will likely be presented through sapphire casebacks as you move the ETA movements will be behind solid casebacks engraved with Breitling branding.The Breitling Navitimer 8 B01 (above) has a distinctly different dial arrangement compared to the Navitimer 8 Valjoux (below).5. More vintage and retro inspiration, in the products plus the logo.The sweet spot for watch design and inspiration moving forward, Kern says, could be the century spanning 1884 to 1984 (with specific influences coming from the 1930s to your 1950s), as we have already affecting the Navitimer 8 models along with the upcoming ad campaign. The Breitling logo unveiled for 2018 goes for a vintage-style cursive text while retaining the intense yellow coloring this is certainly so emblematic of the trademark.The brand new, retro-look Breitling logo (above) will switch the current one (below)Breitling Old Logo6. Breitling Boutiques can be Breitling Lofts.As noted above, the design of Breitling's branded boutiques can also be undergoing some significant changes, using the pilot/adventure/pin-up girl/Pop Art aesthetic giving strategy to a far more sober, luxurious, though sporty "loft" atmosphere, hence the new name. The Breitling yellow it's still prominent, and can certainly be found in concert while using new logo, the stylized "B," and several wood, in dark brown in beige tones. The photos below, from the new Breitling concept store inside Swiss alpine resort area of Zermatt, give a glimpse of exactly what the other flagship boutiques can get using their company upcoming makeovers. Beijing will see the initial of the official Breitling Lofts, and include masculine and welcoming elements just like a pool and Norton Motorcycles displayed.Above and below: Breitling's Zermatt concept store, the blueprint with the Breitling Lofts7. Streamlining would be the name in the game, for bracelets and straps."Too much choice is no choice," Kern said when discussing the present plethora of bracelet and strap options offered on Breitling watch models ?Professional, Diver Pro II and III, and Ocean Racer one of several rubber choices, plus numerous colors and styles of leather. As part of the clear segmentation with the Breitling families, these options also are limited, that helps solidify each model's and each collection's identity. It truly is ?in the era during which virtually any watch manufacturer looks like it's going in the other, with customization and easy strap interchangeability becoming the game ?a bold move. But, Georges Kern, throughout his tenure with IWC, has been known for such moves, and in addition they most of the time have paid off.Keep watching WatchTime.com for further coverage with the evolution of Breitling, including more new models debuting later this month at Baselworld 2018.sharetweetshare